People are complicated
I have a history of failed well intended attempts to motivate people toward goals. But I also have a history of successful attempts to facilitate people's forward progress toward goals.
Dont' Motivate, Facilitate
Seek first to understand
Acknowledge their views
Provide them the opportunity to clarify and elaborate. You want to understand their perspective. You want them to know you understand. Rather than tell them, "I understand", allow them to tell you, "Yes, you understand".
Assure them of change
Don't make promises you can't keep
If what the team or individual desires is not possible, be clear about it. Don't make empty promises. Be forthright and honest.
Ask them to change
Keep it balanced
Keep your promises
Follow through. Remove the hurdles.
People are skeptical when told "things are going to change around here." Make sure change happens. And make sure it happens quickly. One small change can bring hope and inspiration.
A lack of action breeds contempt and cynicism. Not only have we failed to make things better, but we've made them worse.
Involve people in the removal of the hurdles. Empower people to clear their own blocks. Encourage them to set up the meetings and be there to support them.